Building a Digital Playground for Physical Literacy
- Client Magnifit
- Date June 2023
- Creator Bizzyatra
Bizzyatra enhanced Magnifit’s brand presence through a visually engaging website and impactful poster. The website features a captivating homepage, a clear definition of physical literacy, and a comprehensive services page that highlights the program’s holistic approach to children’s health. The poster effectively communicates Magnifit’s unique value proposition and expertise, making it a valuable tool for attracting new participants.
Website Design & Development
Hero Section: The hero section immediately sets the tone with a vibrant illustration of active children and the empowering headline, “Fueling Future Champions.” The “Get Started Now” button invites parents to take action and learn more about the program.
Physical Literacy Definition: A prominent quote from Margaret Whitehead defining physical literacy highlights the program’s core focus on developing fundamental movement skills and a lifelong love for physical activity. This emphasizes Magnifit’s commitment to a holistic approach to children’s health and well-being.
Services
This comprehensive approach not only showcases Magnifit’s expertise but also builds trust with parents by demonstrating a commitment to their child’s complete well-being. It positions Magnifit as more than just a gym, but a partner in raising healthy, happy children.
Poster Design
Bizzyatra designed an impactful poster for Magnifit, highlighting the program’s key features and benefits. The design focused on showcasing the program’s comprehensive approach to physical literacy, emphasizing its development by IIM alumni and the unique benefits it offers children.
Key elements of the poster included:
- Clear program overview: Concisely summarizing the program’s core components, including physical fitness, mental wellness, and nutritional intervention.
- Emphasis on IIM alumni founders: Highlighting the expertise and credibility of the program’s creators.
- Benefits of the program: Listing the tangible and intangible benefits children gain from participating, such as improved physical fitness, mental well-being, and overall development.
By prioritizing clarity and visual appeal, the poster effectively communicated Magnifit’s value proposition to parents, encouraging them to enroll their children in a program designed to foster lifelong health and wellness.
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